Zen Valli

Chief Commercial & Strategy Officer

Zen Valli is Grevon's Chief Commercial & Strategy Officer.

With 15+ years scaling hospitality and hospitality-technology businesses into global markets, Zen combines operator empathy with sharp commercial instinct - earning the trust of operators worldwide and a reputation for spotting industry trends before the market catches on.

Writes about: Hospitality commercial strategy, Go-to-market strategy, Hospitality technology, Operator partnerships.

Articles

Articles by Zen

SEO/AIO

AIO is Not SEO (But It Matters More)

Google isn't where travellers discover hotels anymore. Here's where they are - and how to be there.

4 min read•April 5, 2026

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Integration

Your PMS is Sitting on Untapped Gold

Your PMS data is the most valuable asset you have. Here's why, and how to unlock its potential.

6 min read•March 25, 2026

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